PREMIUM EUROPEAN-LEVEL LABEL DESIGN IN 20 DAYS AND FOR REASONABLE PRICE
DAYS, AND THE FIRST DRAFTS ARE READY
VARIANTS OF VISUAL IDENTITY
EXAMPLES OF OUR WORK
YOU CAN ALSO ORDER TO DEVELOP AN EXCLUSIVE BOTTLE SHAPE- We work together with all Russian glasshouses and with a French company called SaverGlass. We have in-depth experience in this field.
GLASS SHAPES DEVELOPED BY OUR COMPANY:
STAGES OF LABEL DESIGNING BY LENA MCCODER:
• Marketing analysis of company positioning in terms of its products or services, competitor analysis (Russia and foreign countries), trendwatching, brainstorming
• Development of product positioning:
- development of Reasons To Believe, Brand Image and Brand Value
• Label designing:
- Selection of the best drafts and turning them into sketches.
- Presentation of three alternative design concepts with explanations to each of them along with recommendations.
- Making corrections in accordance with your needs and wishes.
WE AIM AT ADDING ADDITIONAL VALUE TO YOUR PRODUCTS. SUCH AN APPROACH WILL TURN ORDINARY BUYERS INTO LOYAL CUSTOMERS WHO WILL RECOMMEND YOU TO THEIR RELATIVES AND FRIENDS.1. Design development for SKU products and related product lines for various target audiences
2. Working with typographers and producers. Preparation of printer layouts, carrying out color proof and consulting on correlated issues to ensure excellent result
3. We stimulate distribution by providing you with effective POSM materials for product promotion (presentations, catalogues, banners and leaflets, etc.)
4. Due to online promotion, your brand will be well-presented on the Internet. We will set up a promotion website and run a campaign using the best resources for promotion among the target audience.
5. We also provide brand consulting services. If you have just rolled out your product, we will develop a promotion strategy and tell you about marking of goods and certification process.
LABEL DESIGN IS OFTEN DEVELOPED ALONG WITH THE FOLLOWING ITEMS:
• a harmonious and recognizable name for your brand;
• logo, corporate identity and brand book design;
• trademark licensing;
• slogans developed in accordance with your brand positioning;
• advertising and promotional material design (printing materials, exhibition booth, promotional website and landing page design, etc.)
• marketing research on branding efficiency: its results will be used in developing advertising strategy. It will also benefit your brand when rolling it out and grant return of investments and consumer acceptance.
We started rebranding procedure by ordering an economy class set of services and asked Lena McCoder designers to develop a new label for us. Sales increased so fast that we started to consider launching premium line production. That was the right decision. Just in one month we had a brand ready for launching that was demanded by distributors and retail networks. We would like to thank Vasiliy Buslayev and Lena McCoder agency and would be happy to continue working together.A. Savin, ‘Fruktovnitsa’ CEO, Cornell
Working with Lena McCoder agency always implies positive experience. We had to face a situation when we hardly had any money for branding left. The foreign agency we had hired failed to complete our task. That was how we got to know Lena McCoder company. Their artists offered a new design that appealed to our executive team the moment they saw it! Now that our product is present on the market (Chronos cognac), it has been awarded gold medals and won grand prix contests at international and Russian exhibitions. We are grateful to Lena McCoder team and going to develop our partnership!Sherishina E., brand manager of ‘Mistral Alco’